July 2015

Urban Ladder unveils an innovative app feature to empower millions of home shoppers to create complete room looks.


Bangalore, 30th July 2015: Urban Ladder, India’s leading online furniture and home décor company has announced the launch of the newest feature which is part of the Urban Ladder app – an innovative solution that gives users the power to design their home in minutes. With this feature, users can conveniently visualize and put their entire room together before buying the furniture and décor products for their home. This innovative feature gives an app user the ability to design their own home and create millions of room looks with Urban Ladder products.

The feature is extremely user friendly and simple to use. To experience this feature, one needs to choose a background and flooring that best resemble those of the room they would like to create, then select products from Urban Ladder’s collection to see how the chosen items look together before one decides to buy them. The images of the products can be rotated and placed according to the space that best suits a user’s taste.

Once the app users have created a look, they can submit their look to be featured on the Urban Ladder website and app for other visitors to get inspired to create beautiful homes. One has the option of buying all the items or particular items in the look that they have self-created or choose from the looks that other users have created and shared for inspiration.

UL Event App

The app was conceptualized by the Urban Ladder team and the user experience is designed after in-depth research and due to the high traction that company gets from its mobile app and purchases.  The team at Urban Ladder has observed the consumer behaviour and the gradient shift of consumer demands from product solutions to complete room solutions.

“We want to continuously empower our customers to build beautiful homes. This feature was designed with a view to provide a simple yet powerful solution to help Indian home shoppers make their home beautiful their way, by designing their own home. We have been observing a growing trend of customers opting to buy furniture for an entire space rather than seeking individual pieces and that led to the decision of building this new feature” said Rajiv Srivatsa, COO & Co-founder, Urban Ladder.

UL Event

The next version of the feature will help users see how products fit in their space, help them interact with other look creators to encourage social sharing and get personalised recommendations while creating their looks.

Link to YouTube Demo Video:

Bengaluru residential market joins the bandwagon, under stress for the first time; Office demand remains steady:Knight Frank India


Bengaluru, July 30, 2015: Knight Frank India today launched the third edition of its flagship half yearly report – India Real Estate. It presents a comprehensive analysis of the residential and office market performance of Bengaluru for the period between January–June 2015 (H1 2015).

Residential takeaways:-

  • Despite Bengaluru accounting for the highest number of new launches in H1 2015 in the country, it recorded a decline of 40% Y.O.Y, highlighting market malaise catching up with the city.
  • Bengaluru performing better than the National Capital Region(NCR) and slowly closing in on Mumbai in sales.
  • North Bengaluru exudes optimism regarding new launches and absorption while South Bengaluru loses its sheen.
  • West Bengaluru witnessing a slew of residential projects in the premium segment with metro connectivity as one of the major factors adding to its attractiveness.
  • Despite the relative slowdown in H1 2015, Bengaluru remains one of the best performing markets in India.

 Office Takeaways:-

  • Bengaluru Office market continues to be bullish in its demand while new completions face constriction; rents expected to increase by 6% during the next 6 months
  • Gradual decline observed in IT/ITeS dominance; emergence of e-commerce takes forefront
  • Big ticket transactions led the city to account for the largest deal sizes in the country
  • Impending construction of the Metro rail project to have a short-term adverse impact on Whitefield
  • Untapped northern corridor like Thanisandra andNagawara holds potential for office demand owing to residential traction, improved infrastructure, lower rentals and good connectivity to CBD

Speaking about the findings, Satish BN, Executive Director, South said:

Chairman & Managing Director, Knight Frank India Shishir Baijal

Notwithstanding a few hiccups, Bengaluru remains one of the best performing markets in India. Although the residential market did witness some lows with 40% drop in launches and unsold inventory build-up, we do expect buoyancy in the second half of the year as the office market has shown substantial quantum of absorption and this will have a positive impact on the residential market too”.

“Bengaluru Office market,on the other hand,continues to be bullish in its demand, accounting for the largest deal sizes in the country. However, dearth of ready-to-occupy office space is a concern as it is unable to catch up with the quantum of demand, and the depletion impacting on the interests ofpotential occupiers with large spacerequirements”.

7 Loan Tips for First Time Home Buyers


Most men and women looking for a first time home loan are bogged down by multiple questions and confusions. Whether it is the right time, whether the property is suitable, which bank to seek loan from, etc… Yet, there are others who are almost cavalier when sealing a home loan deal and purchasing a property, and end up realizing later the mistake they made by not doing their homework well.

One needs to be very careful when you decide to take the home plunge, because buying a house is much more than securing a home loan. When you decide on buying a home, make sure you know the long-term implications of your move and your capacity to make repayments.

Image_ Brijesh Parnami (3)

Here are a set of beginner’s tips for people looking for a first time home buy:

1. Evaluate your monthly cash flow and assess ways to save more

Before you decide what you can afford and invest in, you need to have your basic calculations right. Make sure you list out your income and expenditure details regularly for at least 3-4 months to assess some basic factors such as what extra expenditure you can cut, how much money you can save, and how large repayment installments you can afford. This is very basic calculation which an individual must be able to do before going for a house loan. It will not only make your accounts clear in your mind but also make it easier to plan your expenses well. Think about ways to save more cash, cut your superfluous expenses. Your rented apartment may be bigger than what you need right now, consider moving into a smaller apartment to save on rent. Move in with your parents for a year or two, if possible. Only when you are convinced that you are saving enough and to the best of your potential should you move ahead with a house and loan search.

2. Select what you can really afford

Now that you have a fair understanding of your buying capability, make an assessment of what you can afford. Do not take impetuous decisions while selecting property. Never select a house that will put more financial burden on you than you can carry in your present circumstances. Do not indulge in wishful thinking and assume promotions and appraisals down the years will help you tide in the payments. Apart from affordability, also take into account factors like safety, location, public transport accessibility, among other conveniences. Also factor in the cost potential of the property, whether it promises to surge in value with time.

3. Save for down payment and seek help if needed

It is advisable to save as much you can to make a down payment for the purchase. The more you can pay without a bank loan help, the better it would be for you. Apart from saving some money, sell some assets if needed; or seek help from parents or other willing family members for making a substantial down payment. You won’t need to pay interest back to your family, just the principal some. The lesser loan you take from the bank, the shorter will be the payment course and the lesser the interest payment. The larger the down payment you make, the better it is for you because it reduces the remaining amount to be paid over the years.

4. Check with multiple banks

Do your homework well. Do not just plunge into a deal with the first bank you speak to. Make sure you go around and check the different deals different banks are offering. Then opt for the best deal available. Sometimes people hurry into a deal with a bank and realize later that another bank could have made a better and more profitable deal.

5. Go for consolidation of loan

Often when many people decide to buy a home, they are already having another running loan or liability. For example an auto loan which would now run parallel to the home loan. In such circumstances, consolidation of loans is a good option. Nobody likes to pay two EMIs simultaneously; a loan consolidation reduces the amount payable per month resulting in a single monthly payment instead of multiple payments. By consolidating two simultaneously running loans, one would not only reduce the installments per month but also reduce the rate of interest as compared to what one would be paying on multiple repayments.

6. Have at least 3 months payments in your account

When you activate a loan, you must not be living from paycheck to paycheck. Make sure you have some cushion money in your account to fall back upon. You should have at last three months of payment equivalent money in your account even after making the down payment.

7. Have contingency funds:

Some people buy a house, and do not immediately realize the liabilities it will bring. They end up forfeiting the buy, and this harms their credit score. Unforeseen events and exigencies can happen to anybody. One needs to be very careful and always have a Plan B. Make sure there is a contingency fund such as an FD that can be encashed on emergency or a PPF fund that can be relied upon in case an unfortunate incident like a pink slip happens. These emergency funds can come in the form of life insurance deposits, FDs, or mutual funds that you have invested in.


CREDAI Expo hosted by Confederation of Real Estate Associations of India (CREDAI) – Bangalore Chapter, will be held at three micromarkets across the city, over three weekends in August.

The first will be held at Kalyani Kala Mandir, Bhannerghatta Road, South Bangalore on the 1st and 2nd of August. The second expo will be held at Hotel Lalit Ashok, Kumarkrupa Road, Central Bangalore on the 8th and 9th of August. The last exhibition will be held on the 22nd and 23rd of August at the Park Plaza, Marathalli, West Bangalore.

Enjoy Summer Offers at Jumeirah Hotels around the world


Dubai, 30 July 2015Jumeirah Group, the Dubai-based luxury hotel company and a member ofDubai Holding, has launched a series of special offers and promotions at hotels and resorts around the world. The promotions aim to boost guest arrivals during the summer season, typically the busiest travel period for families, at Jumeirah properties in the Middle East, Asia Pacific and Europe. The offers cover popular summer holiday destinations including London, Rome, Dubai, Istanbul and the Maldives.


The “Jumeirah Breaks” package allows guests to take advantage of an exclusive summer offer at Jumeirah hotels in Dubai with room rates starting from AED 505 per night, inclusive of complimentary benefits such as a Careem Chauffeur ride to the nearest mall*. The summer offer is applicable when guests book any room category at Burj Al Arab Jumeirah, Jumeirah Beach Hotel, Jumeirah Zabeel Saray, Madinat Jumeirah, Jumeirah Emirates Towers, and Jumeirah Creekside Hotel.

Jumeirah properties offering special summer packages include:

Jumeirah Emirates Towers, Dubai

With its iconic two-tower design, Jumeirah Emirates Towers is an unmistakable landmark in Dubai. In honour of its 15th anniversary, exclusive stay packages are being offered. Until 30 September 2015, the Treasure Hunt package is priced at AED1500 with a chance to win prizes including complimentary breakfast, dinner for two and a one night room stay. Clues will be hidden in the booked room and the more clues guests find, the more prizes they may win.

Madinat Jumeirah, Dubai

Dubai’s Arabian Resort, Madinat Jumeirah, has launched the Stay a Little Longer summer offer to provide even more reason for families to spend a relaxing holiday within its tranquil environment. This generous Stay 6, Pay 5 Nights offer includes airport transfers and complimentary breakfast for the entire family. Available from 1 June until 30 September 2015, guests can choose from Ocean Deluxe rooms in Jumeirah Mina A’Salam and Arabian Deluxe rooms in Jumeirah Al Qasr, which offer unrivalled views of the Arabian Gulf. Madinat Jumeirah is located on a 2km stretch of golden sand, Dubai’s longest private beach, and it is packed with unbeatable activities and experiences, ideal for sun-loving families.

Madinat Jumeirah is also offering a luxurious Stay & Spa experience, inviting guests for the ultimate pampering holiday with privileged access to the resort’s award-winning Talise Spa. For a minimum stay of three nights within the three hotels of Madinat Jumeirah – Jumeirah Mina A’Salam,Jumeirah Al Qasr and Jumeirah Dar Al Masyaf – guests can embark on a journey of self-discovery. The resort’s Talise Spa has also launched the world’s first AlphaSphere DELUXE – a holistic experience which incorporates sound therapy, colour therapy, aromatherapy and massage techniques to promote deep relaxation and regenerate the body and mind.

Jumeirah at Etihad Towers, Abu Dhabi

If a relaxing spa vacation isn’t quite your speed, then enjoy The Ultimate Fast & Luxurious Experience at Jumeirah at Etihad Towers until 30 September 2015. Inspired by the filming of the most recent “FAST & FURIOUS 7” movie at the stylish and cosmopolitan hotel, this star-like experience will take guests on two days of exhilarating adventures on the road and in the air. The package includes a stay at the hotel’s most luxurious suite and dinner at the highest dining venue in Abu Dhabi.

The adventure begins with a limousine pick-up from the airport before guests can check into theRoyal Etihad Suite that occupies the entire 60th floor.  In true movie style, guests can then hit the roads of Abu Dhabi in a speedy McLaren, Ferrari or Lamborghini before a helicopter tour of the city and the chance to experience the F1 track in an Aston Martin. Once the adrenaline of the day has settled, enjoy a private dinner at the Observation Deck at 300, the highest dining point in the capital. High above the city lights, the skilled chefs will serve an exclusive menu against the backdrop of live violin music. The next evening guests can enjoy a five-course dinner at Ray’s Grillon the 63rd floor, allowing time to unwind and reflect on all the day’s exciting events.

Jumeirah Messilah Beach Hotel & Spa, Kuwait

Set among the scenic charm of the Messilah beach district on the south coast of Kuwait city, the stunning Jumeirah Messilah Beach Hotel & Spa offers a luxury experience with its “Suite Sensations” package. Available until 30 September 2015, the exclusive promotion allows guests to enjoy a one night complimentary stay when a deluxe suite room for two nights is booked. The tastefully decorated rooms feature a separate bedroom and comfortable living room. Guests booking a deluxe suite room at the idyllic resort can also take advantage of complimentary benefits including buffet breakfast, and airport transfers.

Jumeirah Bodrum Palace, Turkey

Nestled in the natural beauty of Zeytinlikahve Cove on the spectacular Bodrum coast, the exclusive Jumeirah Bodrum Palace offers the ultimate luxury experience with a stunning collection of opulent suites, villas and a six bedroom Palace. All the extravagantly designed suites and villas command unrivalled views over the Aegean Sea and come with butler service, Jacuzzi baths and luxurious amenities alongside the resort facilities including a private beach, Talise Spa, Kids Club and a selection of international restaurants and bars. Many villas have their own private pools while the six bedroom Palace has its very own beach and cabana, indoor and outdoor pool as well as traditional hammam and sauna. Until 31 August 2015, Jumeirah Bodrum Palace is offering 10% discount on Best Available Rates and 15% discount on Best Available Rates from September to October.

Pera Palace Hotel Jumeirah, Istanbul

Pera Palace Hotel has played host to many famous figures throughout the years including Agatha Christie, Ernest Hemingway, Greta Garbo, Mata Hari and Sarah Bernhardt and holds Museum Hotel status, the only one of its kind in Istanbul.

To introduce guests to the best of local food, knowledge and culture, the hotel has also launched a new ‘Taste of Istanbul’ experience. This two-night stay includes a traditional Turkish cooking class, the chance to experience a Turkish Hammam and a guided tour of the most vibrant markets in the Eastern Mediterranean. Guests can navigate the labyrinth of bustling bazaars like a true local on a culinary walking tour led by the hotel’s Executive Chef Arif Doğan. The hotel also hosts Saturday morning concerts as part of its contribution to the world of arts. All guests who attend the concerts enjoy a 15% discount for all dining facilities on concert days.

Jumeirah Vittaveli, the Maldives

If an ideal summer means white sandy beaches and clear water, a serene island escape at Jumeirah Vittaveli resort in the Maldives awaits. The resort has launched a new ‘Maldivian Adventure’ package which includes excursions, cooking classes and wellness treatments. It also makes for the perfect family vacation as younger guests have complimentary access to the Kuda Koli Kids’ Club and Teen lounge, offering culturally connected activities from cooking classes and fish feeding to an island treasure hunt.

Grosvenor House Apartments by Jumeirah Living, London

For a quintessentially English experience, Grosvenor House Apartments by Jumeirah Living invites guests to embrace the summer season with an exclusive week-long break in the capital. The luxury hotel residence has launched a new ‘Stay 7, Pay 5 for Summer’ experience, offering visitors the chance to enjoy the best of the luxury London lifestyle while indulging in seven nights for the price of five. Start your day at London’s most exclusive address on Park Lane with a delicious complimentary continental breakfast, followed by a strawberry afternoon tea for two later in the day.

Located in the heart of Mayfair’s boutiques, and minutes away from Bond Street and the West End’s theatres and restaurants, guests are perfectly situated to explore and experience one of the world’s most exciting cities. Grosvenor House Apartments by Jumeirah Living also make an ideal base for an unforgettable family holiday as a special calendar of fun activities and inclusions for children is on offer. Children can stay complimentary throughout the year, with the bonus of complimentary kids’ movies, cookies, soft drinks and special treats to enjoy throughout their visit. Also on offer are a series of bi-monthly activities, giving children the chance to become intrepid explorers as they paddle along the Serpentine in a rowing boat, visit the ‘Look Out’ venue in Hyde Park and explore surrounding wildlife. They may also enjoy complimentary breakfast and evening tea from the children’s menu.

Jumeirah Carlton Tower, London

For shopping enthusiasts, the luxurious Jumeirah Carlton Tower in London has unveiled the Knightsbridge Shopping Style package to enjoy the capital’s finest shopping experience. Opt for a five minute stroll to the renowned luxury department store Harrods to make use of the AED575 Harrods gift voucher and explore the jewels, beauty products and chic accessories from the latest catwalk trends. Relax and rejuvenate at The Peak Health Club & Spa at Jumeirah Carlton Tower – the perfect remedy to soothe tired feet.

The next morning, refuel with a Full English breakfast served in the iconic Rib Room, an authentic British restaurant that has been serving discerning Londoners for over 50 years and promises to provide the perfect end to a memorable stay.

Jumeirah Port Soller Hotel & Spa, Mallorca

For a picturesque escape this summer with breath-taking views over the Mediterranean Sea, experience the very best of Mallorca under the Spanish sun from the stylish Jumeirah Port Soller Hotel & Spa. Book a luxury stay at least 20 days in advance of arrival and enjoy up to 15% off the standard rate. The offer includes daily breakfast at the Cap Roig restaurant where guests can embrace the region’s stunning scenery, all-day spa access of the Talise Spa, outdoor heated hydropool and Jacuzzi with views of the Tramuntana mountains, a UNESCO Heritage Site. Additional benefits include a complimentary shuttle to the fishing village Port Soller, where guests can take a stroll along the promenade, hire a bike or take the historic tram to Soller for Saturday’s weekly market. Children can also enjoy two hours of complimentary access to Barbaroja’s Kids Club.

Jumeirah Frankfurt, Germany

For those looking to combine their summer getaway with an extended spell of retail therapy, Jumeirah Frankfurt’s “Shop and Stay” package offers the perfect excuse to try a European shopping holiday. The package lets you enjoy a delightful stay at Frankfurt’s most luxurious hotel – located in the heart of the city’s financial district – while making the most of endless shopping opportunities. Guests can choose from the primary shopping area “Zeil” – one of Europe´s busiest shopping streets – the famous “Goethestrasse” with its designer boutiques and luxury brands or the “MyZeil” shopping mall – all in walking distance of Jumeirah Frankfurt. The “Shop & Stay” package starts from AED 1125 per room per night for two persons in a double room, and includes an exhaustive array of complimentary benefits and dining discounts.

Jumeirah Grand Hotel via Veneto, Rome

Finish your summer at the Jumeirah Grand Hotel via Veneto in Rome, which has unveiled a special ‘Stay Five Nights Pay Four’ offer. As well as receiving one night complimentary stay when booking five nights, guest enjoy extraordinary and luxurious complimentary amenities, including a VIP welcome with Italian delicacies upon arrival, early check-in at 12 noon and late check-out at 4pm and complimentary Wi-Fi. The hotel offers real luxury paired with contemporary décor, ancient culture and timeless elegance.

Asia’s leading Green Design Award to GoodEarth Malhar ‘Footprints’ FuturArc Green Leadership Award 2015

GoodEarth Malhar - Footprints1

GoodEarth Homes, known for constructing environment-friendly and sustainable neighborhoods has been recognized by Asia’s largest leading Green Design competition in Singapore: The FuturArc Green Leadership Award 2015. The FuturArc Green Leadership Award recognizes sustainable design in “new, restored, rehabilitated or converted” buildings in Asia. The participating entries included property developers, architects, and professionals in construction and building design. This award had six categories: Individual Residential, Multiple Residential, Commercial, Institutional, Interior, and Socially-Inclusive Development. GoodEarth Malhar Footprints in India won a citation award in the Residential – Multiple Houses category at FuturArc Green Awards 2015.

GoodEarth Malhar - Footprints

GoodEarth was started by a team of architects & builders. The team comprising of Stanley George, Parthasarathy S, Jeeth and Natasha Iype has been experimenting with alternatives in architecture, exploring concepts of holistic development, through ventures in construction, housing, organic farming, tourism for the past 28 years. The properties are built-up with Green Technology bringing out the most esthetic designs close to the nature. GoodEarth is the only project to have built over 4lakh sq.ft of space entirely in mud blocks. The mud has been excavated from the site itself and they have worked with the Indian Institute of Science to design the block. These Blocks are called Compressed Stabilized Soil Cement Blocks have been built with since 1970, GoodEarth are the first to have used it on a scale such as this.

Founders of GoodEarth

GoodEarth Malhar Footprints is an eco-village spread over seven Acres of land, located in Kengeri, Bangalore. The GoodEarth Malhar Footprints project is the first community of the Malhar Eco-village. Footprints is kept free of vehicular movement in the compound and homes are extended around a network of streets and landscaped courtyards.

The FuturArc Green Leadership Award was launched in 2009 by the BCI Group of Companies to seek out innovative and ecologically responsible buildings in Asia. The competition [formerly known as the BCI Green Design Award] recognizes the team behind a completed project: the developer, consultants and contractors, who have collectively pushed the limits and definition of what a Green building is in Asia.

​’​India’s Best Real Estate Company to Work for 2015​’​.

Great Place to Work

Bangalore, July 14, 2015: Bangalore-based real estate major Brigade Enterprises Ltd has been recognized as ‘India’s Best Companies to Work For 2015’.

In a national survey conducted by Great Place to Work Institute (GPTWI), Brigade Enterprises Ltd has beenRanked No. 1 in the Real Estate Industry and No. 28 across all industries in India for inspiring trust among its people, instilling pride in them and creating an environment within the workplace that promotes camaraderie and many other reasons. Brigade has been recognized for the fifth consecutive year by GPTWI and its rankings have improved significantly over the years.

 Commenting on receiving the award, Mr. M R Jaishankar, CMD, Brigade Group said, “We are delighted to be ranked #1 in the real estate industry. When a company truly cares about its people, nurtures the culture, creates a great environment and offers challenging work, great things happen. Striving to be a great place to work is not easy, but it’s definitely worth it. It is a satisfying recognition of our efforts to create a good working atmosphere for our people.”

 For more information about Brigade Group visit

Mantri Espana penthouse sold on Snapdeal for Rs. 6 crore


Bengaluru, July 2, 2015: Mantri Developers, one of India’s most trusted real estate groups, announced the sale of a luxury penthouse at Mantri Espana in Bengaluru for Rs. 6 crore on Snapdeal, India’s largest online marketplace, making this the highest online residential sale in the country.

In light of the surge in online property sales, Mantri Developers recently tied up with Snapdeal to sell premium and luxury residential apartments online.

Speaking about the sale, Mr Sushil Mantri, MD of Mantri Developers said, “As a constant endeavour to push the boundaries of innovation, we tried to evaluate an alliance with Snapdeal and explore online marketing and selling options through the portal. The result speaks for itself as we have been able to achieve a sale for one of our most premium properties – Mantri
Espana worth Rs. 6 crore. It is the highest online residential sale in present times! We are happy with the result and will continue to forge our way ahead amidst the various possibilities in the digital universe.”

Mr Mantri who is also the Vice President for CREDAI National added, “Mantri developers has been one of the pioneers in the digital marketing segment through existing solutions like unified video chat for new and existing clients, secure payment gateways for online purchase, and Mantri Corporate Mobile App for instant property viewing. We will continue to innovate morein this space”

Poornima, the home-buyer said,  “I wanted to deal only with trusted builders for buying my dream home and when I saw Mantri Developers selling premium units on Snapdeal, I was tempted to explore!  The information they provided was crisp, accurate and to the point. Also the payment process was quick and secure. I managed to avoid unnecessary trips to the project sites and various developers’ office in selecting the project. The buying process was
so convenient and I was also offered a very good deal on Snapdeal.” Speaking about the growth of the category and the partnership with Mantri Developers, Amit Maheshwari, VP Fashion, FMCG and Real Estate, Snapdeal said, “Real estate category on Snapdeal has been growing at over 400% since its launch in August 2014 and is shaping into one of the most exciting categories for us. India’s top developers are now our partners and customer response too has been tremendous. From a buyer’s point of view, Snapdeal offers multiple options from reputed developers to choose from. The buying
process on Snapdeal is hassle free and buyers get end-to-end service support ensuring seamless buying experience across projects. We are very excited about the prospects of real estate category on Snapdeal.”

Designed around Spanish colonial architecture, Mantri Espana unifies the Mediterranean style with modern design-patterned arches, tiled courtyards, red roof and terraces along with expansive windows and open space. The
penthouses come with attached family terrace area with beautiful view of lake and greenery around.

HSIL forays into a new Consumer Products Business

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Bangalore, July 3, 2015:  HSIL Ltd, the reputable sanitaryware company with a rich legacy of 55 years launched its new product range of water heaters in Bangalore today. The company entered into a co-branded marketing agreement with Groupe Atlantic of French origin, specialist thermal comfort solution provider, to introduce an exquisite range of ‘Water Heaters’ in the India market. 

Co-branded as ‘hindware-atlantic’, the entry into this category is a culmination of close to 3 years of extensive consumer and trade work done by a cross functional team of HSIL and Groupe Atlantic to understand the Indian market and consumer needs. Increase in number of nuclear families, rising disposable income, multiple units in a single home and the surge of new dwellings will be the key growth drivers for this category and holds tremendous potential for right product offering.

Ranging from 1 litre capacity to 100 litre capacity, ‘hindware-atlantic’ water heaters will offer a wide variety of choice to consumers in terms of technology and design offering.


Speaking at the launch, Mr. Rakesh Kaul, President & Chief, Consumer Business, HSIL Ltd, said, “We are excited to bring to the India market a new product category, water-heaters. Groupe Atlantic of France is a specialist in thermal comfort technology and brand ‘atlantic’ holds the top position in France and among top five brands across Europe. In the past few years, the state of Karnataka has seen a growing demand for real estate, a cosmopolitan city brimming with consumers aspiring for a better lifestyle, it is one of the ideal markets for ‘hindware-atlantic’ to offer its range of tech smart water heaters’. He further added, ‘with this partnership, we look forward to serve today’s modern consumer in an efficient way and aim to reach amongst the top three players in this category in the next  three years. With hindware-atlantic range of product we aim to deliver joy of smarter living to consumers in Bengaluru and entire Karnataka.’  

With a brand led strategy and aggressive plans to set and expand distribution network, the products will be available across key retails outlets of Electrical, CDIT and Organized retail. A robust integrated marketing and communication campaign – titled ‘Switch on Joy’ will break from mid-July in print and digital medium with aggressive on-ground market activation support across India. This will see ‘hindware-atlantic’ enhance its visibility and awareness.

Additionally, through an exclusive online agreement with Snapdeal, India’s largest online market place,   ‘hindware-atlantic’ water heaters will be made available through the e-commerce route along with retail.

Tony Navin, Senior Vice President, Electronics and Home, Snapdeal, said, “We are extremely happy to partner with HSIL as it forays into Consumer Products Business with the launch of superior range of water heaters. We work with brands across categories and help them reach a pan India audience through our platform. Increasingly brands are seeing significant value in partnering with Snapdeal. We are committed to make this launch a big success for HSIL and look forward to a long term relationship with the brand.”

Priced competitively between INR 4,000 – 12,000/- the company will start marketing the product from mid of Jul’15.

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